18 cursos gratuitos para empreendedores crescerem mais errando menos

18 cursos gratuitos para empreendedores crescerem mais errando menos

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As empresas irão sempre errar até acertar, não temos como impedir isso. Mas você sabia que existe uma maneira de crescer errando menos? 

A Endeavor acompanha o dia a dia dos empreendedores há mais de 15 anos, por isso sabemos que os desafios são muitos, e que quanto mais eles se capacitarem e sentirem que não estão sozinhos nessa jornada, menores serão os seus erros ao crescer. Foi pensando nisso que decidimos tornar gratuitos todos os nossos 18 cursos online, com conteúdos práticos e ferramentas aplicáveis, feitos de empreendedor pra empreendedor.

CONHEÇA TODOS OS CURSOS CLICANDO AQUI

Não, você não leu errado. Agora você pode encontrar gratuitamente e a hora que quiser, desde a solução para aquele problema financeiro que não te deixa dormir já faz uma semana até novos métodos para engajar o time no seu sonho. É uma oportunidade única de aprender com quem já passou pelas mesmas dores que você passa, como Steve Blank, empreendedor serial e um dos maiores professores de empreendedorismo do mundo, e com cases de empresas reais como Spoleto, Prática Fornos, Enox, MXT, Natura, Acesso, e muitas outras.

Ibrahim Facuri, sócio do Hospital Jacob Facuri, em Goiânia, diz que “sempre quis fazer diversos MBAs, mas como empreendedor faltava tempo. Os cursos online da Endeavor se encaixaram perfeitamente na minha necessidade, pois são rápidos, focados na prática e com todos os assuntos que o empreendedor precisa saber para ter uma visão global do seu negócio”. Que tal conhecer?

1. Como Construir a Empresa Certa para os Clientes Certos

Neste curso, Steve Blank te ensina a mergulhar na cabeça dos seus clientes e entender exatamente o que eles querem do seu produto/serviço e como você deve entregá-lo.

2.Como aumentar e gerenciar suas vendas

Thiago de Carvalho, especialista em empreendedorismo e vendas, ensina como os empreendedores podem aprimorar seu processo de vendas e fidelizar cada vez mais clientes. Além disso, depois do curso você saberá identificar a diferença de venda consultiva e venda transacional, definir estratégias de canais de distribuição e entender o que compõe todo o processo de vendas.

3. Ferramentas práticas de Inovação: inovar para se diferenciar

Você já se perguntou quais as ferramentas inovação que algumas das melhores universidades do mundo como Stanford, Harvard e MIT ensinam paras as empresas se diferenciar no mercado? Nesse curso, Maximiliano Carlomagno conta um pouco sobre essas ferramentas e mostra, por meio de cases como o de Luiz Rezende, Empreendedor Endeavor e fundador da Prática Produtos, como isso pode ser feito na prática.

4. Planejamento Estratégico para Empreendedores

Sabemos que nenhuma atitude deve ser tomada com base em achismos, por isso, nesse curso, você irá aprender a analisar o cenário da sua empresa e do mercado em que ela está inserida e também a criar, com base nesses resultados, alternativas estratégicas e melhor caminho pra guiar a sua organização. Para ajudar a ilustrar, apresentamos o caso de Ernesto Villela, Empreendedor Endeavor e fundador da Enox.

5. Finanças Básicas para Empreendedores

O curso ensina aos empreendedores como evitar os principais erros cometidos na hora de fazer um planejamento financeiro. Também são apresentados cases reais de empreendedores que mostram como compreender finanças é essencial para garantir a saúde financeira do negócio, como Francisco Jardim, Mentor Endeavor, fundador e diretor do SP Ventures.

6. Financiando seu sonho: a melhor forma de buscar recursos para seu negócio

Nesse curso, Daniel Ibri e Marcelo Nakagawa, mentores Endeavor, falam sobre uma das maiores dores dos empreendedores: acesso à capital. Por meio desse curso você aprenderá a entrar na agenda dos investidores, conquistar crédito com os bancos e receber aporte de linhas de fomento governamentais.

7. Primeiros passos para montar seu negócio

Verônica Mussi  ensina como validar e testar o conceito do seu negócio, antes de lança-lo no mercado, estimar os custos iniciais da operação e fazer um pitch para os investidores. Para ajudar ainda mais, também serão utilizados cases de empreendedores reais, como o do Romero Rodrigues, Embaixador Endeavor e fundador do Buscapé.

8. Startup: Ferramentas essenciais para começar seu negócio

Depois de entender melhor quais os passos para montar um negócio, chegou a hora de identificar e validar qual é o problema ou a dor do seu potencial cliente, validar a proposta de solução do seu produto ou serviço (MVP) e estruturar um modelo de negócio – Canvas. Rafael Duton e Luís Novoensinam como as ferramentas certas podem transformar suas ideias em negócios reais.

9. A arte do recrutamento: como atrair os melhores profissionais para seu negócio

Todo empreendedor que quer crescer precisa de gente boa, por isso trouxemos Sandra Betti, Mentora Endeavor e especialista em recrutamento e gestão de pessoas para te ensinar como atrair os talentos ideais para o seu negócio. Com a ajuda de cases reais, como o de Ruy Shiozawa, CEO do Great Place to Work, o curso demonstra qual o lugar do empreendedor no processo seletivo e muito mais.

10. Gestão de Pessoas: Como construir uma equipe forte

Que tal aprimorar as suas habilidades como líder, aprender como motivar e recompensar os seus funcionários e criar e cultivar uma cultura organizacional? Alvaro Cardoso Armond, sócio-Diretor da Vartika, empresa que atua na área de Desenvolvimento Comportamental orientado para Resultados Organizacionais, irá te guiar pelo curso, apresentando cases como o de Dave Goldberg, CEO do Survey Monkey.

11. Perfil empreendedor: como identificar oportunidades com a sua cara

Você sabe quais são as características de um empreendedor de sucesso? Aprenda com Verônica Mussi a aproveitar as oportunidades para se tornar um grande empreendedor, identificar quais são as técnicas de geração de ideais e  como construir uma rede de relacionamentos. Aplicando a teoria em prática, você conhece o case de Caio Bonatto, Empreendedor Endeavor e fundador da TecVerde.

12. Como criar um negócio para a população de baixa renda

Desenvolver um negócio de alto impacto que trabalhe com a população de baixa renda de uma forma mais inclusiva é um grande desafio. Para te ajudar nessa trajetória, Edgard Barki ensina os empreendedores a compreender o comportamento do consumidor com base em diversos fatores. Para ajudar a compreender ainda mais o cenário, analisamos o case do Thomaz Srougi, Empreendedor Endeavor e sócio-fundador do Dr. Consulta, empresa B2C de Serviço no segmento de saúde.

13.Como fazer uma pesquisa de mercado eficiente

Saber como construir pesquisas de mercado é algo extremamente útil para os empreendedores, pois possibilita a identificação dos desejos e dores do seu público e ajuda na tomada de decisões. Nesse curso, Cynthia Serva, coordenadora do Centro de Empreendedorismo do Insper, ensina como conhecer profundamente o seu público-alvo, por meio de diferentes formas de pesquisas, entender as principais características do seu setor e muito mais.

14. Como tornar seu negócio escalável e inovador

Se você tem dúvidas sobre diferencial competitivo, quais as características dos empreendedores de alto impacto e como escalar o seu negócio, este curso é pra você. Sabemos que quando a teoria é aplicada na prática, ela faz muito mais sentido, por isso vamos te contar cases reais de empreendedores como Ozires Silva, fundador da Embraer, e muitos outros.

15. O Direito na Vida do Empreendedor

O curso ajuda empreendedores a entender tudo sobre os aspectos jurídicos essenciais para o sucesso do seu negócio. Com a ajuda dos instrutores que atuam no Escritório Barbosa, Müssnich & Aragão, vencedor do Brazil Law Firm of the Year 2015 e de cases como o de Ricardo Buckup, fundador da B2 Agência, os conceitos de Direito ficarão simples e claros na mente do empreendedor.

16.Como Medir o Impacto Social do seu Negócio

Daniel Brandão, especialista em avaliação de projetos e programas sociais, ensina os empreendedores a entender o que é uma avaliação de impacto e por que ela deve ser realizada, qual melhor tipo de avaliação dependendo da fase de maturidade do seu negócio, além de também explicar conceitos como a Teoria de Mudança e linha de Base e plano de Avaliação. Aprenda a medir, analisar, monitorar e mostrar o impacto social que seu negócio gera e alcance resultados mais atrativos.

17. Introdução ao Marketing para Empreendedores

Tire as suas dúvidas sobre como criar uma estratégia de marketing e maximizar os resultados do engajamento de clientes, por meio de ferramentas de propaganda e publicidade, com Leonardo Filardi, especialista em negócios de alto crescimento. Com base em cases reais, como o de Lito Rodriguez, fundador da DryWash, defina sua estratégia de marketing, posicione sua marca e conquiste mais clientes.

18. Planejamento e Gestão da Equipes de Vendas

Para te ajudar com as vendas, Maurício Vergani, Mentor Endeavor e Diretor de Negócios Corporativos da Oi, ensina como fazer uma gestão das oportunidade dentro do funil de vendas, realizar sessões de acompanhamento e controle do trabalho da equipe de vendas e compreender o papel do empreendedor na frente da equipe de vendas. Aprenda na prática, com cases reais como o de Rodrigo Azevedo, Empreendedor Endeavor e fundador do Grupo Comunique-se, a trazer os resultados que a empresa precisa.

Correalização:

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Fonte: Endeavor Brasil
Acesso: 27 maio 2016

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