Pacto pelo Esporte

Pacto pelo Esporte

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O Pacto pelo Esporte é um acordo entre as empresas patrocinadoras do esporte brasileiro para melhorar a forma como patrocinam entidades esportivas.
Disse Paulo Nigro, do LIDE Esporte: “No passado, os critérios de decisão eram muito baseados no retorno de investimento de marca. Hoje, o país está se transformando. E nós temos que transformar também a nossa atuação.

“Veja o vídeo na íntegra com o depoimento de atletas e empresários:
http://www.avessotv.com.br/bastidores-pacto-pelo-esporte.ht…

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